The ask

Design a brand for the one and only Urban Regatta and to capture the sheer madness of the entire thing.

The deliverables

A series of outlandish, functional bike boats, ridden by a bunch of possibly not too sober folks featuring Ty Pennington as the best of show guest judge.

The event is the brainchild of Atlanta’s own Cheers, Bottle Rocket. Biased promo: go check them out, they’re a fantastic local dive bar with great chow.